Angora fur belongs to one of the world’s softest and most delicate creatures, the Angora rabbit. Unfortunately the splendour of this beautiful animal, and its unique fur, makes it a key target for human clothing.
Being bred purely for this purpose, Angora rabbits have been seen trapped in small cages, living only to suffer and be used over and over again for their soft coats, before they die of infection, illness or neglect: and all in the name of vanity and status. Each couple of months, the rabbits are taken from their cages and are roughly shorn, sometimes having the fur ripped from their bodies and leaving them with raw and bleeding skin. After enduring this traumatic experience and fulfilling the purpose that has been forced upon them, they are then shoved back in their cages where they are prone to eye infections, ear infections, debilitating neurological diseases, heat stress and respiratory disease. This is a far cry from the roaming rabbits in their natural habitat.
In a bid to open the eyes of the general public, animal charity PETA (People for the Ethical Treatment of Animals) have released heart-breaking footage of what really goes on behind closed doors at Chinese factories to score this fashion statement – something stocked by leading fashion brand The Kooples.
Since animals cant stand up for themselves, PETA have been urging people to send an email to Managing Director of The Kooples, an influential fashion brand who to this day are stocking angora, amongst other animal furs, on their shelves. Famous fashion brands such as Calvin Klein, Ralph Lauren and Urban Outfitters, are proof that fashion houses don’t need fur to be successful, so why are The Kooples still stocking it?
It is such a sad human trait to take something naturally beautiful and exploit it for profit, so lets call The Kooples Managing Director out on his ignorance, and encourage his brand to stop selling unethical products. With so much information about how these furs are really sourced, there is no option to try to turn a blind eye. Follow the link below to send an email to stand up for the animals who cant speak for themselves, and remind The Kooples Managing Director that an animals life, however big or small, should always be more important than profit.